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Think Like André Rieu

The Dutch violinist and conductor André Rieu is one of the world’s bestselling artists. His performances of Strauss’ waltzes have sold millions of albums and hundreds of thousands of concert tickets. The secret of his success? Rieu is not only a talented musician, but also a shrewd and unconventional businessman. What can he teach us?

Johan Nebbeling is fascinated by André Rieu. How is it possible that a Dutch artist could achieve world fame with an orchestra playing classical music? In this book Nebbeling breaks down Rieu’s success as musician and entrepreneur.

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